Brief/Context
Our tea brand (Elixir Tea) seeks to create a cozy experience for customers by merging the calming ritual of tea with a witchy, mystical atmosphere. The packaging will reflect this enchanting world, inviting customers to embrace their inner magic while enjoying a warm, comforting cup of tea. Drawing inspiration from nature, astrology, and witchcraft, the design will feature soft pastel tones, moon phases, botanical illustrations, and subtle mystical elements.
The Concept
Building on these brand elements, I designed illustrations that capture the witchy theme while giving each box a unique, personalized touch. I incorporated words that evoke the feeling of a mystical book, hinting at the effects the 'potion' will have when consumed. The color palette was carefully chosen to complement the mood and essence of each tea, enhancing the overall vibe and experience. I also designed an outer box for the teas, inspired by the 'T2 x Penguin Books' collaboration. My goal was to give the box an antique, book-like aesthetic, making it feel like a treasured item. The design allows it to double as a decorative storage box, perfect for a book lover's shelf. It captures a whimsical, potion-book vibe, adding to the cozy, witchy atmosphere.
Deliverables
Art Direction, Logo Design, Packaging Design
